Rupert Murdoch’s Fox News has captured nearly three-quarters of all US cable news audiences in the aftermath of Donald Trump’s election victory, as liberal Americans tune out of the former reality star’s transition to a second term in office.
Fox’s daily audiences have surged 40 per cent since the November 5 vote, while viewership of the more left-leaning MSNBC and CNN have dropped 38 per cent and 27 per cent respectively, according to Nielsen figures.
Trump’s 2016 election win and chaotic first presidency spurred a boom across news networks and organisations. This time around, the potential for a “Trump bump” appears more nuanced.
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