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Can Lululemon win men over?
露露樂蒙能否贏得男士的青睞?

The cult Canadian brand among women is betting on its one-stop-shop approach to versatile, athleisure menswear
這家深受女性喜愛的加拿大品牌正押注於其多功能運動休閒男裝的一站式服務。
Lululemon wants to appeal to men shoppers with both its sportswear and more casual offers

Lululemon’s future is not only in little black stretchy pants. When it launched in Vancouver in 1998, Lululemon aimed to be the only premium, performance-based yoga brand in the market; its first retail space was in a yoga studio.

露露樂蒙的未來不僅僅在於黑色的小彈力褲。1998年在溫哥華創立時,露露樂蒙的目標是成爲市場上唯一的高階、以效能爲基礎的瑜伽品牌;它的第一個零售空間設在一個瑜伽工作室內。

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