觀點波音

Boeing wants to be iconic — but not like before
Lex專欄:新CEO能重塑波音的偶像地位嗎?

The plane-maker is mired in debt, workforce strife and production glitches. Its new boss wants to turn back the clock
這家飛機製造商深陷債務、勞資糾紛和生產故障的泥潭。新老闆希望恢復昔日榮光。

Make Boeing iconic again! It is a bold goal from a tarnished American icon, and one that shareholders — who have seen Boeing stock halve in five years — can no doubt get behind. To make it more than just talk, new chief executive Kelly Ortberg will need manufacturing brilliance, patience and an awful lot of cash.

讓波音(Boeing)恢復偶像地位!這是一家形象受損的美國偶像企業提出的大膽目標,也是看到波音股價在五年內腰斬的股東們無疑會支持的目標。爲了不讓這一目標僅僅停留在口頭上,新任執行長凱利•奧特伯格(Kelly Ortberg)將需要製造才能、耐心和大量資金。

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