Patek Philippe has today unveiled its first new watch collection in 25 years, intended to reach an urban and trendy clientele, and counter a marked downturn in the industry.
Named Cubitus, the distinctively square-shaped watch with rounded corners has a sporty design and is designed to speak to the growing fashion for shaped models. It also underscores the popularity of the sporting luxe category, in particular luxury steel watches with integrated bracelets.
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