Guinness World Records is to open its first permanent entertainment venue in central London, as the UK publisher of records listing books taps into a booming wave of people socialising through casual sports and other activities.
The outlet, which is expected to open in early 2026, will provide more than 60 games and competitions that encourage children and adults to break records and will receive £50mn in investment over the next five years.
The company, owned by Vancouver-based Jim Pattison Group, plans to open at least 10 venues in the US, Asia and the Middle East in the next five years including the London outlet.
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