The past four decades have been a golden age for the International Olympic Committee, the Lausanne-based body that controls the Olympic Games. Income from the sale of media rights and from The Olympic Partners (TOP) worldwide sponsorship programme has put billions of dollars at the IOC’s disposal over each four-year summer games cycle.
過去的四十年對於總部位於洛桑的國際奧委會(IOC)來說是黃金時代,該機構控制著奧運會。來自媒體版權銷售和奧林匹克合作伙伴(TOP)全球贊助計劃的收入使得國際奧委會在每個四年一屆的夏季奧運會週期內擁有數十億美元的資金。
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