FT商學院

Bayer Leverkusen success hailed as chance to boost Bundesliga’s global appeal

German league plans to step up marketing after domestic double for Bayer-owned football club

The architect of Bayer Leverkusen’s record-breaking season has said the club’s success should help German football build a global audience to narrow the gap with the English Premier League. 

The team, which is owned by chemicals company Bayer, brought an end to Bayern Munich’s 11-year reign as Bundesliga champions and went on to complete the domestic double with victory in the German cup final on Saturday. 

“Our league title helps attract more fans in Germany but also internationally because the Bundesliga shows it’s an interesting competition”, said Simon Rolfes, Leverkusen’s sporting director and a former player who made almost 300 appearances for the club.

您已閱讀20%(666字),剩餘80%(2627字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×