The architect of Bayer Leverkusen’s record-breaking season has said the club’s success should help German football build a global audience to narrow the gap with the English Premier League.
The team, which is owned by chemicals company Bayer, brought an end to Bayern Munich’s 11-year reign as Bundesliga champions and went on to complete the domestic double with victory in the German cup final on Saturday.
“Our league title helps attract more fans in Germany but also internationally because the Bundesliga shows it’s an interesting competition”, said Simon Rolfes, Leverkusen’s sporting director and a former player who made almost 300 appearances for the club.