OpenAI has struck a deal with Reddit to use content from the social media platform for its artificial intelligence chatbot, sending shares in the company up as much as 15 per cent in after-hours trading.
Thursday’s announcement is the latest in a number of deals between the Microsoft-backed start-up and media brands as the competition for high-quality and reliable data to underpin powerful new AI models intensifies. At the same time, OpenAI is fighting copyright lawsuits from publishers who are reluctant to allow their content to be used by the ChatGPT-maker.
The agreement gives OpenAI access to content on Reddit’s website and will allow the social media platform to embed more AI tools.