Meta is launching artificial intelligence-driven persona chatbots across Instagram, Facebook and WhatsApp and giving developers the power to create their own versions of AI assistants, as the US tech giant seeks to drive engagement on its platforms.
At its Connect developer conference on Wednesday, Meta unveiled an AI assistant that will be able to search for answers to users’ questions through a partnership with Microsoft’s Bing, as well as AI image generation.
Users of Meta’s platforms will also be able to interact with 28 chatbots that take on characters played by celebrities, who have agreed to have their voice and likeness used in the feature. Cook Roy Choi voices a sous chef called Max who will be able to generate recipes from a list of ingredients entered into the system, and a Dungeon Master played by US rapper Snoop Dogg will talk you through a text-based adventure.