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Apple unveils iPhone 15 as it tries to lure consumers into upgrading

Devices feature improved cameras and universal chargers with priciest model starting at $1,199

Apple unveiled four new iPhone models and two updated Watches in Cupertino on Tuesday, as it attempts to lure consumers in an economy where they are holding on to their devices for longer.

Pricing for the new iPhone 15 Pro Max models will start at $1,199 — $100 more than a year ago — reflecting Apple’s strategy of making up for stagnant unit sales with higher average selling prices.

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