FT商學院

Can AI end the era of the fashion super-fake?
AI能夠終結奢侈品高仿假貨問題麼?

The world of luxury is turning to the latest technology in order to fight the ever-inventive counterfeit market
奢侈品界正在轉向最新技術,以打擊不斷創新的假冒市場。

“The bag she wanted to sell with us was an Hermès Mini Kelly – it was visually perfect,” says Hanushka Toni, CEO and co-founder of luxury resale company Sellier: she is speaking of a potential vendor. “However, when we inspected it, we noticed that it didn’t smell like an Hermès bag – which has a distinctive ‘new-car smell’…” Sellier ran the Mini Kelly through its new AI software. “It was confirmed as a fake.”

奢侈品轉售公司Sellier的執行長兼聯合創辦人哈努什卡•託尼(Hanushka Toni)說:「她想在我們這裏賣的是愛馬仕的Mini Kelly包——它看上去非常完美。」她說的是一個潛在的供應商。「然而,當我們檢查它時,我們注意到它聞起來不像愛馬仕的包,愛馬仕的包有一種獨特的『新車味』……”Sellier用新的人工智慧軟體測試了Mini Kelly。「它被證實是假貨。」

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