FT商學院

Tim Cook bets on Apple’s mixed-reality headset to secure his legacy

New launch will be first steered entirely by CEO and under direction of operations team

When Tim Cook unveils Apple’s new “mixed-reality” headset later this year, he won’t just be showing off the tech giant’s latest shiny gadget.

The Apple chief will also be guaranteeing his legacy includes the launch of a next-generation hardware product that some inside the company believe might one day rival the iPhone.

After seven years in development — twice as long as the iPhone — the tech giant is widely expected to unveil a headset featuring both virtual and augmented reality as soon as June.

您已閱讀8%(503字),剩餘92%(5441字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×